diff --git a/pagure/templates/about.html b/pagure/templates/about.html
index b61fb1d..6cb2d51 100644
--- a/pagure/templates/about.html
+++ b/pagure/templates/about.html
@@ -1,6 +1,6 @@
 {% extends "master.html" %}
 
-{% block title %}About this Pagure Instance{% endblock %}
+{% block title %}About{% endblock %}
 
 {% block content %}
 
diff --git a/pagure/themes/chameleon/templates/theme.html b/pagure/themes/chameleon/templates/theme.html
index 835a424..e229c1b 100644
--- a/pagure/themes/chameleon/templates/theme.html
+++ b/pagure/themes/chameleon/templates/theme.html
@@ -49,11 +49,40 @@
 {% endmacro %}
 
 {% macro about_page() %}
-    <div class="container mt-5">
-        <h1>About</h1>
-        <p>This is an instance of Pagure, a git forge.</p>
-        <p>If you experience a bug or security concern, please <a href="https://pagure.io/pagure/issues">submit an issue</a>.</p>
-        <p>You may contact an administrator by emailing: <a href="mailto:{{ config['ADMIN_EMAIL'] }}">{{ config['ADMIN_EMAIL'] }}</a>.</p>
-        <p><a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">Subscribe to announcements</a> about Pagure.</p>
-    </div>
+  <div class="container mt-5">
+    <h1>About</h1>
+    <p>Welcome to this <a href="https://pagure.io/pagure">pagure</a> instance.</p>
+    <p>
+      For any issue, wish or security concern, feel free to
+      <a href="https://pagure.io/pagure/issues">open a ticket</a> (please
+      ensure the ticket is private if your concern is security-related).
+    </p>
+    <p>
+      You may contact an administrator by emailing:
+      <a href="mailto:{{ config['ADMIN_EMAIL'] }}">
+        {{ config['ADMIN_EMAIL'] }}
+      </a>.
+    </p>
+    <p>Learn more or keep in touch about pagure via our mailing lists:</p>
+    <ul>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">pagure-annouce</a>
+      </li>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-devel.lists.pagure.io/">pagure-devel</a>
+      </li>
+    </ul>
+    <p>
+      <a href="https://pagure.io/pagure">pagure</a> is a free software licensed
+      under the <a href="https://www.gnu.org/licenses/gpl-2.0.txt">
+        GNU General Public License (GPL) v2
+      </a> or any later versions.
+    </p>
+    <p>
+      This program is distributed in the hope that it will be useful, but
+      WITHOUT ANY WARRANTY; without even the implied warranty of
+      MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU
+      General Public License for details.
+    </p>
+  </div>
 {% endmacro %}
diff --git a/pagure/themes/default/templates/theme.html b/pagure/themes/default/templates/theme.html
index a4be810..de69e6e 100644
--- a/pagure/themes/default/templates/theme.html
+++ b/pagure/themes/default/templates/theme.html
@@ -42,18 +42,51 @@ href="{{ url_for('theme.static', filename='favicon.ico')}}?version={{ g.version}
           <a href="https://pagure.io/pagure">Pagure</a>
           {{ g.version }}
             </p>
-            <p><a href="{{ url_for('ui_ns.ssh_hostkey') }}">SSH Hostkey/Fingerprint</a> | <a href="https://docs.pagure.org/pagure/usage/index.html">Documentation</a> | <a href="/about">About this Instance</a></p>
+            <p>
+              <a href="{{ url_for('ui_ns.ssh_hostkey') }}">SSH Hostkey/Fingerprint</a>
+              | <a href="https://docs.pagure.org/pagure/usage/index.html">Documentation</a>
+              | <a href="/about">About</a>
+            </p>
             <p class="text-muted credit">&copy; 2014-2018 Red Hat, Inc. and others.</p>
         </div>
     </div>
 {% endmacro %}
 
 {% macro about_page() %}
-    <div class="container mt-5">
-        <h1>About</h1>
-        <p>This is an instance of Pagure, a git forge.</p>
-        <p>If you experience a bug or security concern, please <a href="https://pagure.io/pagure/issues">submit an issue</a>.</p>
-        <p>You may contact an administrator by emailing: <a href="mailto:{{ config['ADMIN_EMAIL'] }}">{{ config['ADMIN_EMAIL'] }}</a>.</p>
-        <p><a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">Subscribe to announcements</a> about Pagure.</p>
-    </div>
+  <div class="container mt-5">
+    <h1>About</h1>
+    <p>Welcome to this <a href="https://pagure.io/pagure">pagure</a> instance.</p>
+    <p>
+      For any issue, wish or security concern, feel free to
+      <a href="https://pagure.io/pagure/issues">open a ticket</a> (please
+      ensure the ticket is private if your concern is security-related).
+    </p>
+    <p>
+      You may contact an administrator by emailing:
+      <a href="mailto:{{ config['ADMIN_EMAIL'] }}">
+        {{ config['ADMIN_EMAIL'] }}
+      </a>.
+    </p>
+    <p>Learn more or keep in touch about pagure via our mailing lists:</p>
+    <ul>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">pagure-annouce</a>
+      </li>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-devel.lists.pagure.io/">pagure-devel</a>
+      </li>
+    </ul>
+    <p>
+      <a href="https://pagure.io/pagure">pagure</a> is a free software licensed
+      under the <a href="https://www.gnu.org/licenses/gpl-2.0.txt">
+        GNU General Public License (GPL) v2
+      </a> or any later versions.
+    </p>
+    <p>
+      This program is distributed in the hope that it will be useful, but
+      WITHOUT ANY WARRANTY; without even the implied warranty of
+      MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU
+      General Public License for details.
+    </p>
+  </div>
 {% endmacro %}
diff --git a/pagure/themes/pagureio/templates/theme.html b/pagure/themes/pagureio/templates/theme.html
index 725fc2a..d86c94d 100644
--- a/pagure/themes/pagureio/templates/theme.html
+++ b/pagure/themes/pagureio/templates/theme.html
@@ -53,7 +53,7 @@
                     <div>
                         <a href="https://docs.pagure.org/pagure/usage/index.html" class="notblue">Documentation</a> &bull;
                         <a href="https://pagure.io/pagure/new_issue" class="notblue">File an Issue</a> &bull;
-                        <a href="/about">About this Instance</a> &bull;
+                        <a href="/about">About</a> &bull;
                         <a href="{{ url_for('ui_ns.ssh_hostkey') }}" class="notblue">SSH Hostkey/Fingerprint</a>
                     </div>
                 </div>
@@ -66,11 +66,40 @@
 {% endmacro %}
 
 {% macro about_page() %}
-    <div class="container mt-5">
-        <h1>About</h1>
-        <p>This is an instance of Pagure, a git forge.</p>
-        <p>If you experience a bug or security concern, please <a href="https://pagure.io/pagure/issues">submit an issue</a>.</p>
-        <p>You may contact an administrator by emailing: <a href="mailto:{{ config['ADMIN_EMAIL'] }}">{{ config['ADMIN_EMAIL'] }}</a>.</p>
-        <p><a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">Subscribe to announcements</a> about Pagure.</p>
-    </div>
+  <div class="container mt-5">
+    <h1>About</h1>
+    <p>Welcome to this <a href="https://pagure.io/pagure">pagure</a> instance.</p>
+    <p>
+      For any issue, wish or security concern, feel free to
+      <a href="https://pagure.io/pagure/issues">open a ticket</a> (please
+      ensure the ticket is private if your concern is security-related).
+    </p>
+    <p>
+      You may contact an administrator by emailing:
+      <a href="mailto:{{ config['ADMIN_EMAIL'] }}">
+        {{ config['ADMIN_EMAIL'] }}
+      </a>.
+    </p>
+    <p>Learn more or keep in touch about pagure via our mailing lists:</p>
+    <ul>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">pagure-annouce</a>
+      </li>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-devel.lists.pagure.io/">pagure-devel</a>
+      </li>
+    </ul>
+    <p>
+      <a href="https://pagure.io/pagure">pagure</a> is a free software licensed
+      under the <a href="https://www.gnu.org/licenses/gpl-2.0.txt">
+        GNU General Public License (GPL) v2
+      </a> or any later versions.
+    </p>
+    <p>
+      This program is distributed in the hope that it will be useful, but
+      WITHOUT ANY WARRANTY; without even the implied warranty of
+      MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU
+      General Public License for details.
+    </p>
+  </div>
 {% endmacro %}
diff --git a/pagure/themes/srcfpo/templates/theme.html b/pagure/themes/srcfpo/templates/theme.html
index 4ac17c9..6ec4159 100644
--- a/pagure/themes/srcfpo/templates/theme.html
+++ b/pagure/themes/srcfpo/templates/theme.html
@@ -109,3 +109,45 @@
         <p><a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">Subscribe to announcements</a> about Pagure.</p>
     </div>
 {% endmacro %}
+
+{% macro about_page() %}
+  <div class="container mt-5">
+    <h1>About</h1>
+    <p>Welcome to this <a href="https://pagure.io/pagure">pagure</a> instance.</p>
+    <p>
+      For any issue, wish or security concern, feel free to open a ticket,
+      either with the <a href="https://pagure.io/fedora-infrastructure/issues">
+      Fedora Infrastructure</a> or on the
+      <a href="https://pagure.io/pagure/issues">upstream issue tracker</a>
+      (please ensure the ticket is private if your concern is security-related
+      on either tracker).
+    </p>
+    <p>
+      You may contact an administrator by emailing:
+      <a href="mailto:{{ config['ADMIN_EMAIL'] }}">
+        {{ config['ADMIN_EMAIL'] }}
+      </a>.
+    </p>
+    <p>Learn more or keep in touch about pagure via our mailing lists:</p>
+    <ul>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-announce.lists.pagure.io/">pagure-annouce</a>
+      </li>
+      <li>
+        <a href="https://lists.pagure.io/admin/lists/pagure-devel.lists.pagure.io/">pagure-devel</a>
+      </li>
+    </ul>
+    <p>
+      <a href="https://pagure.io/pagure">pagure</a> is a free software licensed
+      under the <a href="https://www.gnu.org/licenses/gpl-2.0.txt">
+        GNU General Public License (GPL) v2
+      </a> or any later versions.
+    </p>
+    <p>
+      This program is distributed in the hope that it will be useful, but
+      WITHOUT ANY WARRANTY; without even the implied warranty of
+      MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU
+      General Public License for details.
+    </p>
+  </div>
+{% endmacro %}