diff --git a/pagure/templates/not_found.html b/pagure/templates/not_found.html
index cffd00f..0cef298 100644
--- a/pagure/templates/not_found.html
+++ b/pagure/templates/not_found.html
@@ -17,8 +17,8 @@
       {% else %}
       <p>The requested page cannot be found, we're sorry :(</p>
       {% endif %}
-      <p>Maybe you enter a bad URL, or the page has moved or has been removed, or...<br/>
-      Use the main navigation menu to get (re)started.</p>
+      <p>You have either entered a bad URL or the page has moved, removed, or otherwise rendered unavailable.<br/>
+      Please use the main navigation menu to get (re)started.</p>
     </div>
   </div>
 </div>