diff --git a/doc/configuration.rst b/doc/configuration.rst
index c8411dc..035a481 100644
--- a/doc/configuration.rst
+++ b/doc/configuration.rst
@@ -706,6 +706,7 @@ Note: Specify SMTP_USERNAME and SMTP_PASSWORD for using SMTP auth
 
 Defaults to: ``None``
 
+
 SHORT_LENGTH
 ~~~~~~~~~~~~
 
@@ -764,6 +765,7 @@ Valid options are ``fas``, ``openid``, ``oidc``, or ``local``.
 
 Defaults to: ``fas``.
 
+
 OIDC Settings
 ~~~~~~~~~~~~~
 
@@ -833,6 +835,7 @@ is empty - can be ``email`` (to use the part before ``@``) or ``sub``
 (IdP-specific user id, can be a nickname, email or a numeric ID
 depending on identity provider).
 
+
 IP_ALLOWED_INTERNAL
 ~~~~~~~~~~~~~~~~~~~
 
@@ -933,6 +936,15 @@ This configuration key allows to turn on or off notifications via `fedmsg
 Defaults to: ``True``.
 
 
+ALWAYS_FEDMSG_ON_COMMITS
+~~~~~~~~~~~~~~~~~~~~~~~~
+
+This configuration key allows to enforce `fedmsg <http://www.fedmsg.com/>`_
+notifications on commits made on all projects in a pagure instance.
+
+Defaults to: ``True``.
+
+
 ALLOW_DELETE_BRANCH
 ~~~~~~~~~~~~~~~~~~~
 
diff --git a/pagure/hooks/files/default_hook.py b/pagure/hooks/files/default_hook.py
index c3153c2..519d1e8 100755
--- a/pagure/hooks/files/default_hook.py
+++ b/pagure/hooks/files/default_hook.py
@@ -25,7 +25,7 @@ import pagure.lib.tasks  # noqa: E402
 import pagure.lib.tasks_services  # noqa: E402
 
 
-_config = pagure.config.config
+_config = pagure.config.reload_config()
 _log = logging.getLogger(__name__)
 abspath = os.path.abspath(os.environ['GIT_DIR'])
 
@@ -102,7 +102,10 @@ def send_notifications(session, project, refname, revs, forced):
         fedmsg_hook = pagure.lib.plugins.get_plugin('Fedmsg')
         fedmsg_hook.db_object()
 
-        if project.fedmsg_hook and project.fedmsg_hook.active:
+        always_fedmsg = _config.get('ALWAYS_FEDMSG_ON_COMMITS') or None
+
+        if always_fedmsg \
+                or (project.fedmsg_hook and project.fedmsg_hook.active):
             try:
                 print("  - to fedmsg")
                 send_fedmsg_notifications(project, topic, msg)