diff --git a/doc/configuration.rst b/doc/configuration.rst
index 0fdffef..f3e0e3b 100644
--- a/doc/configuration.rst
+++ b/doc/configuration.rst
@@ -530,3 +530,15 @@ the only CI service supported at the moment).
 Defaults to: ``None``.
 
 .. warning:: Requires `Redis` to be configured and running.
+
+
+INSTANCE_NAME
+~~~~~~~~~~~~~
+
+This allows giving a name to this running instance of pagure. The name is
+then used in the welcome screen showns upon first login.
+
+Defaults to: ``Pagure``
+
+.. note: the welcome screen currently does not work with the `local`
+         authentication.
diff --git a/pagure/default_config.py b/pagure/default_config.py
index 932d4d5..6b03967 100644
--- a/pagure/default_config.py
+++ b/pagure/default_config.py
@@ -21,6 +21,10 @@ SECRET_KEY = '<insert here your own key>'
 # url to the database server:
 DB_URL = 'sqlite:////var/tmp/pagure_dev.sqlite'
 
+# Name the instance, used in the welcome screen upon first login (not
+# working with `local` auth)
+INSTANCE_NAME = 'Pagure'
+
 # url to datagrepper (optional):
 #DATAGREPPER_URL = 'https://apps.fedoraproject.org/datagrepper'
 #DATAGREPPER_CATEGORY = 'pagure'
diff --git a/pagure/templates/master.html b/pagure/templates/master.html
index e227a20..d20f9be 100644
--- a/pagure/templates/master.html
+++ b/pagure/templates/master.html
@@ -116,20 +116,23 @@
               <div class="notification-spacer">
                 <div class="container p-t-2">
                     <div class="alert alert-info alert-dismissible" role="alert">
-                      <button type="button" class="close" data-dismiss="alert" aria-label="Close">
+                      <button type="button" class="close" data-dismiss="alert"
+                          aria-label="Close">
                         <span aria-hidden="true">&times;</span>
                         <span class="sr-only">Close</span>
                       </button>
                       <h4 class="modal-title" id="welcome_title">
-                        Welcome to Pagure, {{ g.fas_user.username }}!
+                        Welcome to {{ config['INSTANCE_NAME'] }}, {{ g.fas_user.username }}!
                       </h4>
                       <div class="modal-body">
                         <p>
                           We are glad to welcome you to pagure.
                         </p>
                         <p>
-                          In order to get started with pagure, you may want to read
-                          the <a href="https://docs.pagure.org/pagure/usage/first_steps.html">
+                          In order to get started with pagure, to set-up
+                          your preferred email address or your ssh key,
+                          you may want to read the
+                          <a href="https://docs.pagure.org/pagure/usage/first_steps.html">
                           First steps in Pagure</a> documentation.
                         </p>
                         <p>