diff --git a/pagure/lib/__init__.py b/pagure/lib/__init__.py
index 3b48fa7..93fc569 100644
--- a/pagure/lib/__init__.py
+++ b/pagure/lib/__init__.py
@@ -1139,6 +1139,14 @@ def add_pull_request_comment(session, request, commit, tree_id, filename,
         redis=REDIS,
     )
 
+    if comment.strip().lower() == "pretty please pagure-ci rebuild":
+        # Send notification to the CI server
+        if REDIS and request.project.ci_hook and PAGURE_CI:
+            REDIS.publish('pagure.ci', json.dumps({
+                'ci_type': request.project.ci_hook.ci_type,
+                'pr': request.to_json(public=True, with_comments=False)
+            }))
+
     return 'Comment added'